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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. often evoke feelings of hatred at the mere mention of their name.

Loyalty 419
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Creating A Purpose-Driven Corporation

The Horizons Tracker

Regulation should expect particularly high duties of engagement, loyalty and care on the part of directors of companies to public interests where they perform important public functions. Corporate financing should be of a form and duration that allows companies to fund more engaged and long-term investment in their purposes.

Kaplan 76
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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

They must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. Some employers believe in providing a little something extra to all employees during the Holiday Season as an expression of gratitude for their loyalty and contributions during the year without regard to performance.

Blog 382
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How CMOs and CROs Can Be Allies

Harvard Business Review

The marketing and sales team of one major technology vendor, for instance, partnered with risk to assemble a range of financing packages to help its mid-market clients fund upgrades, manage invoice payments, and smooth cash flows. The finance team brought its scenario modeling tools to bear. Cross-pollinate your talent.

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How One CMO Revamped Her Role

Harvard Business Review

The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them. She also began paying more attention to projects that would drive future growth.

CFO 8
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The Rebirth of the CMO

Harvard Business Review

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. That approach to linked metrics served as the basis for developing employee incentives, such as bonuses.

P&L 10
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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Couldn’t you reach them this way?