Harvard Business Review

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Incremental commitments can also convince prospects to change, which is vital in selling new products or services. Other companies have found similar success.

Commitment 8

Commitment White Paper Objective Price 8

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. P&G Professional serves the “away from home” market for commercial cleaning.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

JANUARY 9, 2014

The majority of Africa’s entrepreneurs – old and new – run micro-enterprises which don’t grow beyond the informal sector into productive formal firms. Programs should be launched that enable failed entrepreneurs to get back onto the ladder, by providing access to finance and business support.

Entrepreneur 8

Entrepreneur Incubator White Paper Film 8

Harvard Business Review

SEPTEMBER 4, 2012

With interest rates at historic lows, market volatility, political uncertainty, the European crisis, severe commodity price fluctuations, and other unpredictable market conditions, corporate brands and executives have been understandably inclined to sit on the sidelines. But history shows that cash cannot sit idle indefinitely.

Intangible Assets 8

Intangible Assets Venture Capitalist White Paper Real Estate 8

Harvard Business Review

JUNE 19, 2015

“You need to be seen as credible” when you’re talking about the financial implications of your initiative to the finance group, for instance. “You can’t expect to write a white paper and slap it on people’s desks.” “That’s the language of marketing,” says Butman.

Project 8

Project Restructuring Hotels Case Study 8

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information.

Press Release 145

Press Release Discount Content Directory 145

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. How many of these practitioners are qualified?

Blog 333

Blog Leadership Consultative Follow-up 333