Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The second is their company culture and the way it is perceived by the public. The third brand is the employer brand or how the public sees the employer, the one in charge of the […].

Brand 130

Brand Course Marketing Productivity 130

First Friday Book Synopsis

AUGUST 19, 2011

Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Unlike Michael Stelzner’s previous book, Writing White Papers, this one has a much wider focus as he explains • Why most marketing initiatives fail [.]. Where to begin?

White Paper 70

White Paper Books Review Marketing 70

Strategy Driven

SEPTEMBER 23, 2012

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Find out by downloading this free white paper.

Budgeting 50

Budgeting Resources Marketing White Paper 50

Strategy Driven

DECEMBER 2, 2012

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. Complimentary Resource – Insider’s Guide to Internet Marketing: Get.

Tools 56

Tools Resources Marketing White Paper 56

Women on Business

OCTOBER 19, 2012

Green and eco-friendly businesses take advantage of recycled primary resource material to create their products. The Prop 37 discussion in California was started, in part, by green businesses demanding more transparent labeling of available products. 6) Increasing the market for Made in the United States.

White Paper 178

White Paper Retail Ethics Transportation 178

Chart Your Course

OCTOBER 27, 2014

A great product alone is not enough to sustain and grow revenues in a global marketplace with seemingly endless options for customers to consider. But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. Live Chat Online.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Strategy Driven

JULY 6, 2018

What you’re asking them to do will depend on your current marketing strategy, but usually it entails things like signing up for a newsletter, registering for a special offer, or voting in a poll. Businesses that fail to make use of positive reviews are missing out on a vital marketing tool. Calls to Action. Quality Content.

White Paper 57

White Paper Content Marketing Strategy Review 57

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

OCTOBER 23, 2011

Take the Small Business Performance Review Process from Painful to Productive by SuccessFactors Learn the “insider’s secret” of automating goal-setting and performance reviews to drive and sustain productivity and engagement. In these volatile economic times, market conditions can change quickly.

Performance Review 50

Performance Review Resources Review Process 50

leaderCommunicator

SEPTEMBER 12, 2013

It was a fascinating journey that yielded – count ‘em – 34 different competencies that fell into four broad categories: Content production ; think blogging, podcasting and graphics-type skills here. For sample competencies, feel free to read our white paper at www.sme-squared.com. About Mark.

Wilde 165

Wilde Media White Paper McKinsey 165

Strategy Driven

DECEMBER 29, 2013

by Compare Business Products. This new white paper details the scary real world figures that poor customer service causes but we also present detailed steps for you to carry out that will help improve your customer service and keep your customers happy. Complimentary Resource – 8 Content Marketing Mistakes to Avoid.

Resources 50

Resources White Paper Forrester Newsletter 50

Strategy Driven

MARCH 26, 2019

For informal or on-spec unsolicited proposals, you will need to do some digging to find out how your businesses can best work together, or how your products meet the need of the target. Then, add in the detail of how your solution or work will benefit them, and, without diving into marketing spiel, how it can impress over the competition.

Proposal 50

Proposal White Paper Letter Document 50

Strategy Driven

JUNE 2, 2013

Social data is the key to more relevant marketing. This white paper on social data discusses the following: How social data is captured, stored, and managed. Relate Articles: Complimentary Resource – Closing the Data Privacy Gap: Protecting Sensitive Data in Non-Production Environments.

Resources 50

Resources White Paper ROI Newsletter 50

Strategy Driven

AUGUST 12, 2012

This interactive white paper from CIO Magazine and EMC lays out the benefits of big data and predictive analytics, provides tips on how to get started, and shares the remarkable results that businesses have achieved by marrying these two powerhouses. Complimentary Resource – Data Quality: A Survival Guide for Marketing.

Resources 50

Resources CIO White Paper Benchmarking 50

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

White Paper 8

White Paper Film Audience Content 8

Strategy Driven

MARCH 5, 2021

The posted videos need to be informative about a particular business, products, and brand. Posting those videos ensures that your page is captivating, engaging, personable, and marketable. The white papers. Retargeting is the best way in marketing to win back your audience while actively re-engaging them.

Succession 65

Succession Content Video Media 65

Sales Wolf Blog

MAY 21, 2010

Successories Motivational Products Talent Managment Magazine Testing and Assessments - An Employers Guide to Good Practices Testing and Assessments - DOL The Rainmaker Group - Possibility Maximization An amazing group of people commited to making a difference in the world they live - one soul, one organization, one Customer Experience at a time. .  

Resources 100

Resources Consultative White Paper Human Resources 100

Strategy Driven

NOVEMBER 12, 2019

If your business isn’t implementing the latest and most cutting-edge digital marketing methods (such as search engine optimization, content marketing, influencer marketing, and social media marketing), then you’ll lose out to business competitors who’re more adept at adopting — and harnessing — the best practices.

Marketing 10

Marketing Outsourcing Marketing Strategy Engineering 10

Chart Your Course

FEBRUARY 29, 2016

Almost at a gut level, we know that a great work culture leads to increased company efficiency, productivity and employee satisfaction, though proving it is a little tricky. As a strategic asset, it will create market shares for the company. As an asset, culture can generate revenue. It starts at the top and flows downward and outward.

Skills 100

Skills Company How To Hotels 100

Strategy Driven

NOVEMBER 6, 2011

Talent Management Helps Small Companies Make Big Moves by SuccessFactors Learn how small companies can achieve growth and productivity goals and ultimately transform themselves. Cut costs: Help your managers and employees spend less time shuffling paper and more time doing real work.

Talent Management 50

Talent Management Resources White Paper Company 50

Harvard Business Review

JULY 4, 2014

Marketing messages are for consumption, just like products. That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. Until that point, we had done no formal marketing. Ideally, marketing content should function the same way. Branding Communication Marketing'

Content 15

Content Marketing White Paper Audience 15

Sales Wolf Blog

DECEMBER 3, 2010

Successories Motivational Products Talent Managment Magazine Testing and Assessments - An Employers Guide to Good Practices Testing and Assessments - DOL The Rainmaker Group - Possibility Maximization An amazing group of people commited to making a difference in the world they live - one soul, one organization, one Customer Experience at a time. .

Conference 133

Conference Human Resources Human Capital White Paper 133

Strategy Driven

JULY 31, 2011

In this white paper Optify lists 7 basic, but essential steps for building your keyword list as the stepping stone for a successful SEO plan. Search engine optimization, or SEO, begins with creating a keyword list of phrase terms that people are actually using to search for your product or service. by Optify, Inc.

Resources 50

Resources White Paper Newsletter Audience 50

Sales Wolf Blog

AUGUST 30, 2010

Wally Bock, Three Star Leadership : Simple Leadership Basics - Leadership is a discipline awash in thousands of books, articles, videos, and white papers attempting to find and share the secrets to being an effective leader. SHRM - Society for Human Resource Managment Indispensible for the HR Professional!

Blog 124

Blog Maslow Talent Management Human Resources 124

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. customer acquisition cost or CAC). in quota for a rep (i.e., $1m

Marketing 8

Marketing Productivity Products Learning Curve 8

Chart Your Course

OCTOBER 9, 2012

” In “Marketing for Scientists” Marc Kucher listed words Jobs used to describe his products between 1998 and 2008: stunning, revolutionary, awesome, beautiful, best, tour de force, cool, remarkable. You get the point and Apple’s employees and America did too.

Chief Executive Officer 185

Chief Executive Officer Bureaucracy Motivation Innovation 185

Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 11

Marketing Organization Content Storytelling 11

Harvard Business Review

JULY 4, 2014

Marketing messages are for consumption, just like products. That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. Until that point, we had done no formal marketing. Ideally, marketing content should function the same way. Branding Communication Marketing'

Content 8

Content Marketing White Paper Audience 8

Strategy Driven

MAY 7, 2012

Write an industry white paper. White paper, or brochure? Contact current customers who aren’t using 100% of your product line. Get in front of people who can say yes to you and become known as an expert. Write about how your industry does that and EVERYONE will want to read it (and meet with you). Where’s yours?

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Harvard Business Review

SEPTEMBER 15, 2016

It might be some copy for your Web site, a white paper for clients, or an internal policy document. ” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing supervisor, advertising/marketing agency. Business Writing.

Committee 8

Committee White Paper Document Review 8

Harvard Business Review

AUGUST 3, 2017

Ask team members to identify their development needs around topics such as digital platforms, analytical and customer journey marketing, industry-specific training, leadership skills, presentation skills, and product training. Then ask them to create a personal development plan. Build certification into your training.

Training 10

Training White Paper Agility Mentor 10

Deming Institute

JULY 30, 2015

Goerner and others have described as the “S-Curve”, a pattern that is recognized by economists, physicists, scientists and marketers. The same flow structure that increased productivity and enabled growth early on later inhibits the change and adaptation needed at the top of the s-curve.
. Theirs was an expanding market.

Deming 28

Deming Influence System Seminar 28

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Incremental commitments can also convince prospects to change, which is vital in selling new products or services. Other companies have found similar success.

Commitment 8

Commitment White Paper Objective Price 8

Harvard Business Review

MAY 22, 2018

The traditional drivers of brand premium are being joined (and to varying degrees supplanted) by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few. Product: mechanical vs. interactive. Data-Driven Marketing. Insight Center.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

JULY 14, 2017

Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office.

Stephenson 15

Stephenson White Paper Real Estate Hedge 15

Harvard Business Review

JANUARY 5, 2018

The threats that climate change poses to business, markets, and, indeed, capitalism are peculiarly hard for most top teams to spot, let alone act on. Such market dynamics behave like vortices — a whirlwind in the air, or a whirlpool in water. Imbibe the data. A growing number of indices now show the trajectory.

Execution 8

Execution White Paper Shaw Price 8