Harvard Business Review

APRIL 29, 2013

Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. In India there''s Flipkart , in Russia there''s Ozon , and in Thailand, Indonesia, and other South East Asia markets there''s Lazada. In some cases this is true.

Globalization 8

Globalization First-mover Advantage Retail Business Model 8

Harvard Business Review

APRIL 3, 2017

For example, Uber made a Where to Play choice that included China because it’s a huge and important market. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.; But it didn’t work in the Where to Play of China.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

JANUARY 8, 2013

They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market. The danger, of course, is that while we are using uncertainty as an excuse to put off making strategic choices, the competition may be doing something else entirely.

Uncertainty 10

Uncertainty Strategy First-mover Advantage Fashion 10

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

NOVEMBER 7, 2018

Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

MAY 4, 2016

Twitter’s market cap just plummeted after a bad earnings report. Given that news, it seems that businesses that have dominated their markets are learning that the magic elixir of network effects and winner-takes-all advantages are about as reliable as cures for baldness. What markets have these companies actually won?

First-mover Advantage 8

First-mover Advantage Advertising Marketing Disruptive Innovation 8

Harvard Business Review

MAY 28, 2015

According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S., Women account for a significant chunk of the market. Fifty-nine percent of women in our multi-market sample are making health care decisions for others.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8