CEO Blog

JUNE 3, 2012

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. A term that Hayzlett often uses is “change-agent”. In Running the Gauntlet , Hayzlett delves into the nature of modernity and recent technology. Probably not.

Forrester 124

Forrester Long-term Follow-up Books 124

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 14, 2018

Conversations focus mainly on negotiating price and payment terms. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ? Customer service Innovation'

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 17, 2014

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. This has spurred re-thinks that include changes to key executive relationships.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

SEPTEMBER 20, 2016

The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

Forrester 8

Forrester Shaw Absenteeism Analysis 8

Harvard Business Review

AUGUST 9, 2011

These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. Because we think we're on to something, we're trying to get the word out.

Forrester 13

Forrester Innovation Long-term Insurance 13