In the CEO Afterlife

JULY 24, 2011

The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. I spoke recently to a fairly senior regional manager at a large multi-national in the food sector. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. But, sure as God made little green apples, that brand is done, short of a magical and tangible innovation from R&D. Human Resources. Search My Site.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MAY 23, 2011

Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 196

Brand CEO Marketing Proposal 196

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? The blemish is the abdication of brand attention by top management.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JULY 21, 2014

I set off to do two things initially: First, develop a plan that would define the strategy for doubling our business while increasing our positive social impact and reducing our environmental footprint. Second, I developed a new marketing strategy called Crafting Brands for Life. I see no evidence for that in consumer behavior.

Marketing 11

Marketing Brand Mission Statement Marketing Strategy 11

In the CEO Afterlife

APRIL 10, 2011

Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Does it excite you?

CEO 170

CEO Advice Company Competitive Advantage 170