In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Two similar products, two strategic paths, two successful energy drink companies.

Trout 249

Trout Reis Sports Brand 249

Harvard Business Review

DECEMBER 25, 2013

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

Productivity 8

Productivity Products Reis FAQ 8

Rajesh Setty

JULY 16, 2013

Your job is to get into their shoes and experience a day in their life without and with your product or service. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 14, 2015

As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment.

Productivity 8

Productivity Products Reis Definition 8

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. With pan-European research showing that remote workers are more productive, it’s perhaps no surprise that so many knowledge-based firms are voting with their feet and their wallets.

Reis 68

Reis Transportation Real Estate Tourism 68

Harvard Business Review

FEBRUARY 3, 2015

And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. REI’s brand platform is the excitement and adventure of the outdoors; Chick-fil-A’s is exceeding customers’ expectations with a servant’s spirit.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

MAY 22, 2013

There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. But innovative retailers are responding to this threat by turning "showrooming" to their own advantage. They just couldn''t buy them.

Retail 8

Retail Reis Merchandising Download 8