Strategy Driven

JULY 28, 2019

You can see this play out in your daily operations and ultimately in the P&L. However, there is an intangible asset that is very difficult to quantify — but without it you cannot ultimately succeed. This asset is, of course, alignment. efficiency). Achieving true alignment takes a significant allocation of effort.

Agility 63

Agility P&L Intangible Assets Team 63

Harvard Business Review

JULY 6, 2017

Since the Expedition One launch to the International Space Station (ISS) in 2001 — the first long-duration stay on the orbital construction site — NASA’s Human Health and Performance team has been developing expertise in the planning and provision of medical support to crews staying in our world’s most remote environment.

Intangible Assets 11

Intangible Assets Operations Health Care Conference 11

Harvard Business Review

JUNE 22, 2016

Begin with the easy things that you have always tracked — and physical assets such as plant, property, and equipment. Fourth, begin to operate a pilot of your network business by shifting small amounts of capital (including time, talent, and money) to the new initiative. If not, your transformation is sure to stall out.

Intangible Assets 10

Intangible Assets Business Model How To Intellectual Capital 10

Harvard Business Review

JULY 29, 2014

This transformation took time to play out and involved both displacements of incumbents operating in outdated modes and the emergence of new “feeder” roles for those aspiring to the C-suite. In the early 1980’s, sixty percent of corporate value creation emanated from the optimization of tangible assets.

CFO 12

CFO Charan Intangible Assets Human Resources 12

Harvard Business Review

FEBRUARY 7, 2014

Before being attacked for behavior that could easily be labled unsustainable, the company teamed up with the World Wildlife Fund (WWF) a few years ago in a project to put all of the water back that they take out. In other words, they plan to become water neutral. They then told this to the world in a co-branded ad with the WWF.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

JULY 3, 2015

Example: Ann just switched to a new CRM platform and has heard from the sales team that it saves time and increases conversion. We recommend a five-step process called PIVOT: Pinpoint, Identify, Visualize, Operate, and Track. Evaluate your leadership team’s openness to co-creation as well. Experiment and iterate rapidly.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

AUGUST 27, 2018

All three factors have become more common over time, which we argue stems from firms’ increasing reliance on intangible and knowledge inputs in their business models. Digital firms are as valuable for their intangible capital as were the 20 th century firms for their land, building, and factories.

IPO 11

IPO Company First-mover Advantage Intangible Assets 11