N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 293

Trends Business Model Execution Marketing 293

The Empowered Buisness

APRIL 6, 2014

The Real Problem Is Your Leadership “Map.”. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. The distortion in thinking and perceptions –based on mental maps – creates over 80% of the problems at a leadership and organizational level.

Organization 164

Organization Leadership Consensus Market Segmentation 164

Strategy Driven

JUNE 21, 2021

ILS mindset growth enables your business to shift towards digital learning and earn the massive benefits of training your team to execute development projects better. Ensure you lead by example by practicing controlled risk-taking to allow the business to expand beyond your established market segment.

Strategy 97

Strategy Market Segmentation Learning-by-Doing Competitive Advantage 97

Harvard Business Review

MARCH 17, 2011

But the board and executive committee are asking the innovation team all the wrong questions — questions that will kill any innovation project. Here are three toxic questions that you probably ask that are guaranteed to kill innovation: "What is the return on investment on this project?" Money only comes from people buying stuff.

Innovation 16

Innovation Committee Market Segmentation ROI 16

Harvard Business Review

JULY 25, 2012

Rather than moving into damage control mode, beginning with lowering revenue projections to shareholders, executives called workers for suggestions. The result was a 15% increase in new revenue, and a leadership position in a new market segment. Of this 1% we were rewarded one in four projects," reports the executive.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Your leadership is crucial. Economy Execution Leadership'

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JUNE 26, 2012

To start off the project, I asked senior managers to see some data and to speak to the employees getting the work done. Templates needed to be completed, customer and competitor profiling refreshed, current performance figures confirmed, markets segmented, etc. No response. This all-out sprint lasted for weeks.

Innovation 12

Innovation Budgeting Market Segmentation Bottom-up 12