In the CEO Afterlife

JUNE 7, 2012

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. The quality of the product was outstanding. The branding wasn’t nearly as good.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. To extend marketing efforts. For those of you in leadership positions, particularly at the chief executive level, blogging is an incredibly powerful platform, which should only be ignored at your peril.

Blog 299

Blog Early Adopters Niche Marketing Magazine 299

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). These are: Customer Segments – An organization serves one or several customer segments.

Business Model 141

Business Model Executive Coaching Execution Blog 141

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Harvard Business Review

SEPTEMBER 15, 2014

When your leadership isn’t gender-balanced, it’s tough to have a balanced customer base. Lego’s somewhat tumultuous journey here will be familiar to anyone in a company struggling to tap into the female half of the market. Moreover, the girls who want to play with dolls and accessories are probably not Lego’s target market.

Management 14

Management Niche Marketing Retail Marketing 14