Remove Management Remove Marketing Remove Operations Remove Peer Review
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Are you a Leader or a Lemming?

Great Leadership By Dan

How about reengineering, total quality management, performance management, learning organization, value analysis, managed care, or employee satisfaction? If you are trying to make your operation more efficient, then say so. “To My most recent peer review included a comment that I needed to get a better car.

Six Sigma 209
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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas. Academics may not have helped us.

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Will You Be Writing Off Your Investment in Egypt?

Harvard Business Review

With political upheaval roiling the streets of Cairo, the first concern of top management in many multinationals is to get their employees and their families out of Egypt safely. Once that need has been met, a new challenge will come to the fore: can they also get their investments out unscathed? Certainly the money at stake is substantial.

NPV 12
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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8
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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business Review

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Have you reinvented your core processes to the same degree?

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Can Walmart Get Us to Buy Sustainable Products?

Harvard Business Review

” For the first time, a major retailer is giving prominent shelf space — albeit virtual — to companies operating in a better way. In essence, TSC is a data amalgamator, gathering the best peer-reviewed science on the lifecycle impacts and “material” environmental and social issues for a given product category.

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Were OkCupid’s and Facebook’s Experiments Unethical?

Harvard Business Review

True, both companies were manipulating users’ emotions, but people don’t seem to mind the daily emotional manipulation that companies engage in every day through marketing and product design. So the studies don’t go through the valuable peer-review process, and the findings don’t see the light of day.

Ethics 8