Remove Marketing Remove Positioning Remove Technology Remove Venture Funding
article thumbnail

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

A good idea faces so many obstacles en route to market today that it''s a wonder we have any innovative products at all. Two in particular are corporate venture funds, which invest in start-ups outside companies'' walls, and internal idea contests. Corporate R&D too often focuses on refining technologies that are already in use.

article thumbnail

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all. Two in particular are corporate venture funds, which invest in start-ups outside companies’ walls, and internal idea contests. But cutting back on research funding doesn’t work either.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the CVS-Aetna Deal Means for the Delivery of U.S. Health Care

Harvard Business Review

Developed by the Johns Hopkins schools of medicine and public health, Hospital at Home has been tested in multiple markets throughout the United States and is working. This cost and service improvement then differentiates the insurers, pharmacies, and other disruptive newcomers in the market. Hospitals are in a challenging position.

article thumbnail

How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The service offers the possibility of enhancing an engineer’s marketability and growth and development. Marcus Winther/Getty Images.

B2B 8
article thumbnail

Make Your Competition Work for You

Harvard Business Review

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Travel 15
article thumbnail

Midsized Firms Can’t Afford Bad Bets

Harvard Business Review

Even what appears to be a small investment risk can turn into a big one, especially when information technology comes into play. The company was hell-bent on entering a new market but knew it had to automate its warehouse to do so. BlueArc was venture-funded, but in 2008 VC money was getting hard to find.

CFO 8
article thumbnail

A New CEO's Reinvention Road Map

Harvard Business Review

We're fortunate to own a leadership position amongst our traditional competitors but recognize that we're at a point at which our benchmark must move. For decades, the utility-metering industry was dominated by a handful of middle-market companies, many of which still run successful and profitable businesses.

CEO 8