Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

CO2

JANUARY 2, 2011

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. Pulse Meme Feed What Is Your Brand Against?

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8

Harvard Business Review

APRIL 23, 2013

While military-grade Predator drones can cost as much as $4 million, it''s already possible to buy one of a new generation of hobbyist aircraft — unmanned aircraft systems complete with cameras, GPS, infrared sensors, and microphones, all under the control of a smartphone or tablet — for less than $300.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

FEBRUARY 29, 2012

Imagine that you wanted a new home theater system. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Porter's value chain is well suited for this mass-market, cost-driven approach, where customers remain at the end of the value chain.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

SEPTEMBER 14, 2011

Suzlon recently completed its acquisition of Germany-based REpower Systems, gaining access to cutting-edge expertise in aerodynamics and electronics. To best leverage worldwide creative talent, Reliance MediaWorks operates a global network of creative centers located in Burbank, San Francisco, London, Tokyo, and across India.

Globalization 9

Globalization Innovation Decentralization Chemicals 9