Leading Blog

MARCH 3, 2015

They excel at optimizing within known systems. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

CO2

JANUARY 2, 2011

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

FEBRUARY 29, 2012

Imagine that you wanted a new home theater system. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Porter's value chain is well suited for this mass-market, cost-driven approach, where customers remain at the end of the value chain.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

MAY 2, 2011

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

Mass Marketing 11

Mass Marketing Market Segmentation Travel Marketing 11

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Appoint a systems lead who understands design. The IoT is driving the next wave of business transformation.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 23, 2013

While military-grade Predator drones can cost as much as $4 million, it''s already possible to buy one of a new generation of hobbyist aircraft — unmanned aircraft systems complete with cameras, GPS, infrared sensors, and microphones, all under the control of a smartphone or tablet — for less than $300.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

AUGUST 8, 2011

IBM began as a computing and tabulation company, selling an array of products, including meat slicers, scales, employee time-keeping systems, and other goods. This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14