Leading Blog

MARCH 3, 2015

They excel at optimizing within known systems. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

CO2

JANUARY 2, 2011

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against? Technology and its role in travel 2.0

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

FEBRUARY 29, 2012

Imagine that you wanted a new home theater system. These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

MAY 2, 2011

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

Mass Marketing 11

Mass Marketing Market Segmentation Travel Marketing 11

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14