Harvard Business Review

MAY 28, 2018

It was 2001, and online advertising was at its nascent stage. After digesting all of this data, Albert identified and bought more than 6,400 keywords to improve performance across RedBalloon campaigns in the first 24 hours of operation. Not Albert. In fact, she’s challenging the notion of a “budget” altogether.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

SEPTEMBER 27, 2013

I Give This Blurb 3 Stars Operation Clean Turf and the War on Fake Yelp Reviews Businessweek Were the 19 companies accused of commissioning fake online reviews the only firms out there engaged in this nefarious practice? Not likely. Federal Trade Commission says 15% to 20% of all reader reviews might be fake.

Review 8

Review CFO PR Analysis 8

Harvard Business Review

JANUARY 16, 2013

What the naysayers are overlooking or ignoring is that one could have made a list for Steve Jobs that would look remarkably similar: Missed earnings: Apple posted a $247 million quarterly loss ( in 2001 , four years after Jobs took over — and the stock went UP in after-hours trading). Bad quality control: MobileMe, antenna-gate.

Marketing 11

Marketing Stage-Gate Advertising Price 11

Harvard Business Review

OCTOBER 30, 2017

So is John Rice, the head of global operations, along with CFO Jeffrey Bornstein. Increase operating margins to 18% (by cutting expenses). In June 2017 the board “retired” Immelt and promoted John Flannery to CEO. Since then Flannery has replaced Immelt’s vice chairs responsible for innovation. Comstock is out.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

JANUARY 30, 2013

In fact, Amazon was only operating at such a high burn rate because it could. By the fourth quarter of 2001 — that is, within about 21 months — it was turning a profit. Once investors stopped giving it free money, the company quickly cut back on its investments and its losses. Nobody complains.

Training 10

Training Bond Christensen Long-term 10