Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

APRIL 20, 2018

Talk to Your Manager. However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. Sometimes the best approach is the direct one. If you want to get that management job, you can ask your employer for further training.

Career 52

Career Training Direct Marketing Advice 52

Strategy Driven

NOVEMBER 27, 2011

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Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Strategy Driven

MARCH 2, 2016

Size doesn’t matter: why predictive analytics prove your customer relationship management methods are likely falling short. Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. This is all done with predictive analytics.

CRM 50

CRM System ROI Audience 50

Strategy Driven

MAY 29, 2015

Accomplished managers want teams that give value-added, create new ideas and work effectively. To succeed, it needs to be more than an advertising and direct marketing campaign. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Numerically, collaboration contracts are more likely to be renewed. First Attempts.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

MAY 21, 2018

The interviewees, who were in the process of an M&A deal or who had recently been through one, included C-suite executives, private equity dealmakers, business owners, entrepreneurs, and middle managers. “their” company dynamic is minimized, largely due to the approach of the acquiring company.

Company 8

Company Direct Marketing Execution Taylorism 8