N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

Directory 167

Directory Magazine Blog Brand 167

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic.

Ryan 130

Ryan PR Project B2B 130

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

JANUARY 3, 2013

The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. And they are far more receptive to innovative pricing/profit model ("how you make money from it").

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Executives searching for sources of top-line growth should look at what's already in their hands — literally. It's the same inertia we saw in the early days of the internet.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 But coffee has seen other innovations, too. Yet total U.S.

B2C 12

B2C Strategy B2B Waterman 12

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.

Marketing 105

Marketing Content Audience Brand 105