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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Inc.com Inc. Our Freedom.

Directory 167
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Genecians Journey Into Corporate Giving

Mills Scofield

Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. It began when I came across an article about two years ago by a well known person in the world of corporate giving, Carol Cone.

Ryan 130
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The Pricing Strategy that Can Save Brick and Mortar Stores

Harvard Business Review

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. percent increase over the previous year.

Price 14
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Our Freedom. All Rights Reserved

Blog 373
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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Technology.

Brand 11
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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. of revenue growth. Yet total U.S.

B2C 12
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105