Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement. Relate Articles: Complimentary Resource – Forrester Report: E-Signatures Q&A.

The Unconscious Magic of Music

Building Personal Strength

I recently watched the movie, "Finding Forrester," starring Sean Connery and Rob Brown. The Connery character is a well-known but reclusive novelist (hints of J. Salinger) who reluctantly mentors a young basketball player who has literary talent.

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Building Personal Strength

One of my favorite columns in the San Antonio Express-News is "The Country Scientist," written by Forrest Mims III, who lives about 20 miles from my house. I found it so inspiring that I've decided to share it with you here (copyright 2010, Forrest Mims III, quoted with permission): Twenty years ago, the editor of the Scientific American said that the columns I wrote for his magazine were "fabulous.great.first-rate."

Forrester’s Social Technographics Shows Decline in Online Social (and Forum) Activity in 2010

Managing Communities

Jackie Rousseau-Anderson of Forrester has a run down of the 2010 update of their Social Technographics data. In short, they poll U.S. conumers based on their online social activity and then place them into categories. These categories are: Creators: Publish a blog, publish your own web pages, upload video you created, upload audio/music you created and/or [.].

Erik Qualman: An interview by Bob Morris

First Friday Book Synopsis

Socialnomics was a finalist for the “2010 Book of the Year” [.]. Called a “Digital Dale Carnegie,” Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and, more recently, Digital Leader: 5 Simple Keys to Success and Influence. Socialnomics made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany.

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Billion in 2010 to 7.9 Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Forrester Research: US eCommerce to Reach Nearly $300 Billion by 2015. In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo.

Are We Experiencing A Technology Tsunami?

Rich Gee Group

What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)?

Integrated Marketing and Social Networks

Coaching Tip

billion in 2010, according to research firm eMarketer. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Borders Group Inc.,

The Epilogue to the Epilogue of the Epilogue

Steve Farber

Past winning screenplays include Akeelah and the Bee , Arlington Road , and Finding Forrester. Take a look at his acceptance speech here: 2010 Nicholl Fellow Andrew Lanham accepts his Nicholl Fellowship. I’m thrilled to report yet another epilogue in the continuing story of Greater Than Yourself.


Complimentary Resource – 2011 Trends Report: Customer Relationship Management

Strategy Driven

Complimentary Resource – The iPass Mobile Workforce Report (May 2010). Complimentary Resource – Forrester Report: E-Signatures Q&A. Complimentary Resource – The State Of Customer Experience, 2010. 2011 Trends Report: Customer Relationship Management.


How Big Data Brings Marketing and Finance Together

Harvard Business Review

Consider Intel, which began eyeing Big Data’s potential to quantify marketing’s contribution to revenue in about 2010. Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights.

ROI 12

Requiring Companies to Disclose Climate Risks Helps Everyone

Harvard Business Review

In the movie Forrest Gump , the protagonist becomes a very rich man due to a natural disaster and its unforeseen business consequences. When he first enters the shrimp boating business, Forrest catches no shrimp. The SEC has recognized this point; in 2010 it issued a planning document asking publicly traded companies to disclose their climate exposure risk.

Facebook's New Golden Rule

Harvard Business Review

The panel included Jeff Levick from AOL, Cindy Jeffers from Huffington Post, Chris Stutzman from Forrester, and me. You don't often attend an NFL game to bring home a profound insight about marketing. But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing. This heady event was sponsored by Arnold Worldwide, Marketing50, and Spencer Stuart.