Harvard Business Review

MAY 31, 2013

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? But Super Consumers care about benefits and innovation.

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

JANUARY 20, 2016

The induced innovation literature has taught us that drug companies focus their efforts on researching and marketing new drugs for which there is expected to be great demand (think of aging baby boomers’ aching knees). Innovation in Cities. Real estate investors will have strong incentives to respond to these forecasts.

Real Estate 8

Real Estate Parcell Incentives Human Capital 8

Harvard Business Review

JULY 26, 2018

Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States. Uber’s setback in the international market, however, wasn’t its first. Such knowledge is in fact the prerequisite to innovation.

Transportation 9

Transportation Health Care Venture Capitalist Advertising 9

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 22, 2016

Network businesses have always been around, from matchmakers to real estate brokers, but it’s the move to digital platforms that has led to market-shaking effects. Instagram is an exciting marketing channel; GoPro’s account helps keep users engaged with the company and lets GoPro know how people use its products.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Harvard Business Review

OCTOBER 23, 2012

Consider this real-time case. Airtime, a video conversation platform, launched in the summer of 2012 by Napster legends Sean Parker and Shawn Fanning with much hype and more than ample funding. Pull out in the messy middle, and by definition the effort is a failure. The issue is deciding which direction to take.

Guidelines 9

Guidelines Real Estate Rogers Trends 9

Women on Business

DECEMBER 20, 2012

Here’s a quick look at what I found: Rohit Bhargava, marketer, professor and author of Likeonomics , recently issued his report: 15 Marketing Trends In 2013 And How Your Business Can Use Them. In 2012, according to the State of Women-Owned Businesses Report from American Express Open, there are more than 8.3 million in 2011.

Trends 265

Trends Power Simon Real Estate 265