Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. Some MMOG professional teams players can command six figure salaries, thanks to the finance provided by corporate sponsorships and advertising. No sponsors or advertisers invested in it.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

NOVEMBER 4, 2015

A newer generation of app developers – the so-called “middle class” of independent app creators and companies – is finding success by better catering to customers’ demand for choice and variety, even as they bump up against challenges like app discovery and advertising.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

OCTOBER 1, 2013

Vital though near-term effectiveness is, the exchanges hold a longer-term potential—they can help reshape the organization, delivery, and financing of insurance. in the September 26, 2013 New England Journal of Medicine.). The health insurance exchanges have the potential to fulfill the hopes of both conservatives and liberals.

Insurance 9

Insurance Goal Health Care Long-term 9

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. The CMO role is undergoing a renaissance.

P&L 10

P&L Banking Marketing Call Center 10

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

MARCH 15, 2017

The genetic testing in question would be financed as an administrative cost, rather than as a regular medical claim, and would be for the benefit of the employer, not to inform the confidential doctor-patient relationship. This figure is likely to decline as genetic testing technology improves and more vendors get into the market.

Insurance 9

Insurance Committee Power Cost 9