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The Surprising Power of Business Experiments

Skip Prichard

When it finally came to my attention, I realized right away that large-scale, controlled experimentation would revolutionize the way all companies operate their businesses and how managers make decisions. The employee was forbidden to work on the project. I had no idea how their use would fuel the rise of today’s online businesses.

Power 94
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Office Politics: A Skill Women Should Lean Into

Harvard Business Review

In 2013, my partners and I conducted a combination of surveys and interviews with over 270 female managers in Fortune 500 organizations to determine what they liked and disliked about business meetings, and one of the things that repeatedly fell into the dislike column was politics. Need more evidence? Anyone can say that.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 8
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The Critical Skills for Leading Major Change in America’s Health System

Harvard Business Review

The latter was a project I led after returning to Partners in 2011. Though the implementation of the HITECH Act seemed superficially like a technology project, I gradually came to realize that it was much more than that. We reported the results publicly on a project website. This was a $1.2 We reported results on the website.

System 8
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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. A few organizations in the PR industry have overtly sold their ability to “create and fix Wikipedia pages” in ways that violate the very spirit and purpose of the Wikipedia project.

PR 8