Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging.

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

SEPTEMBER 15, 2014

More US bank branches closed in 2013 than ever before. Rather than going the way of Tower Records, leading banks are reinventing themselves with innovative mashups of digital technologies and physical facilities, a combination we call “digical.”. More than 85% of retail banking transactions are now digital. In our view, no.

Banking 10

Banking Retail Open-book Finance 10

Harvard Business Review

JULY 19, 2016

.” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. The cost of simply expanding the call centers was prohibitive. Don’t make your AI too lite.

Company 8

Company Insurance Call Center Bottom-up 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. And that really is on the backs of marketing.”

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

APRIL 7, 2016

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. ” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. Generate and nurture your own talent channels.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

NOVEMBER 6, 2015

See PageFair’s 2013 and 2014 reports). Not coincidentally, in this time frame we also saw the explosion of what the trade calls adtech — a catch-all term for the collection of tools and practices behind behavioral advertising: behavioral targeting, deal ID, real-time messaging, clickstream data, retargeting, etc.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

APRIL 27, 2015

They have given their social media staff a clear mission and a great deal of autonomy; the account’s managers chat with customers, offer up front to solve problems, and empathize with frustrated travelers. After all, management exists to transform corporations into more efficient machines. call centers).

Company 8

Company Airlines Brand Analysis 8