2013 Film Marketing Succession 
Strategy Driven
OCTOBER 9, 2013
Too often, startup CEOs cling to old business models as their reason for success, when in reality it was their innovation and risk-taking that helped them succeed in the first place. As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. About the Author. All rights reserved.
Strategy Driven
SEPTEMBER 27, 2013
Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. And if trust is lost, the relationship is lost as well. The Sincere Company.
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Harvard Business Review
JUNE 3, 2016
Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). It was a bold push towards the future.
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
NOVEMBER 27, 2013
I can’t help but think of the Mel Brooks film Blazing Saddles — a satirical comedy of what happens when a new sheriff comes to town. So it’s consistent with market forces. And a 2013 study by Xueming Luo, Vamsi K. A look at the more successful CEOs shows that they do quit while they’re ahead.
Harvard Business Review
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.
Strategy Driven
DECEMBER 6, 2013
The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Our company, Mischievious Studios, recently joined the short list of ad agencies that have experienced true viral success.
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