2013 Innovation IT Strategy Marketing 
Harvard Business Review
JULY 2, 2015
Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.
Harvard Business Review
MAY 28, 2014
But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy. In March, it announced a major partnership with Luxottica , the world’s largest eyewear company, a move clearly aimed at the mainstream market. Glass is different.
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Harvard Business Review
JUNE 3, 2014
With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv Stories like LoL and Vans illustrate a profound truth about strategy and business.
Harvard Business Review
MAY 16, 2016
Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it.
Harvard Business Review
NOVEMBER 2, 2016
A company that creates a sustainable competitive advantage, executes well and reinvests to solidify its strategy will find that its share price accurately reflects its value. When CEO Tex Gunning took over in 2013, he spent weeks in depots and on trucks and wrote to every frontline employee asking for input.
Harvard Business Review
APRIL 4, 2014
Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. By mid-2013, the company was chugging along at a $200 million annual revenue rate. Tinkering can kill midsize companies.
Harvard Business Review
MAY 6, 2013
Increasingly, the CIO and IT must be seen less as merely developing and deploying technology, and more as a source of innovation and transformation that delivers business value, leveraging technology instead of directly delivering it. Define Your Strategy. Gary Hamel maintains that the key to future success is management innovation.
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