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The Importance Of Trademarks To Startups

The Horizons Tracker

Trademarks differ from patents in that whereas patents capture technological innovation, trademarks allow companies to differentiate themselves in their advertising. In total, they assessed over 55,000 trademarks registered by firms that had received backing from VCs between 1985-2015.

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A Few Unicorns Are No Substitute for a Competitive, Innovative Economy

Harvard Business Review

For instance, Snapchat’s recent IPO filing revealed that the company grew revenues by 600% (to $404 million) in 2016. While 38 companies joined the unicorn ranks in the second half of 2015, only 19 made it into the club in the first half of 2016. In 2015 global M&A volume surpassed $5 trillion — a record.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

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The Best Platforms Are More than Matchmakers

Harvard Business Review

Similarly, Facebook’s Blueprint courseware initiative launched in 2015 champions new user capability. Before the company’s $155 billion IPO in 2014 — the largest initial public offering in history — he observed, “we want to help small businesses grow by solving their problems.”

IPO 8
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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

For example, as it grew, Facebook found that its early “move fast and break things” culture had to be funneled into focused technical teams and product groups to make its product development process faster and less erratic, and for it to have a chance of meeting the demands of its new public shareholders following its IPO.

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60 Countries’ Digital Competitiveness, Indexed

Harvard Business Review

Yet in this short period, digital technologies have upended our world. While much has changed even since 2015, there are roadblocks on the journey that have remained surprisingly resilient. Digital technology is widespread and spreading fast. Digital technologies are poised to change the future of work.

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

For example, Qualcomm’s CDMA mobile technology was a breakthrough that led to its IPO in 1991. But it was exploiting this technology’s growth potential some years later that put Irwin Jacobs in our top 10 tech CEOs between 1995 and 2014. billion company in 1995 to an $11 billion dollar company in 2014.

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