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3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the dollars keep rolling in.

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The BEST $20 You Can Spend to Improve Teamwork

Great Results Team Building

Much like the old marketing adage, 50% of what you spend will be wasted… You just don’t usually know which part of your budget is going to have REAL IMPACT. . So here is how you can spend the best $20 in your development budget: . But that is the problem…. . Until now. . wait… there’s more to it!). .

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Influencer Marketing: Five Strategies for Social Media Success

Strategy Driven

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing.

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Trent Henry on Building Tomorrow’s Leaders

HR Digest

To streamline this emphasis on skills, we developed My Career Hub, a tool that creates a skills profile for EY people, allowing them to market their qualifications and experiences across EY and identify gaps where they want to build competencies. The data also helps EY manage its workforce to meet current and future market demands.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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How Digital Process Innovation Can Influence Organisational Change In The Finance Sector

Strategy Driven

The strategy, budget, forecast, workforce management plan and capital expenditure plan all need to become more integrated in order for financial organisations to be global business services offering end-to-end solutions. You just finished reading How Digital Process Innovation Can Influence Organisational Change In The Finance Sector !

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

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