Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” Authentic Leadership I was recently at the Pa. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.

Press Release 157

Press Release Discount PR Long-term 157

Strategy Driven

SEPTEMBER 2, 2016

I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. Quotes on community stewardship, leadership and related topics. Amplify discussions on community standards and ethics.

Strategic Planning 51

Strategic Planning Planning Ethics Learning-by-Doing 51

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.

Press Release 100

Press Release Discount PR Blog 100

Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! To test service, put yourself in the shoes of your audience’s experience. There is no shortcut to playing the numbers when building an audience. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

ExactHire - Leadership

JUNE 3, 2022

And while one article ungraciously claims “ Millennials’ Work Ethic Is In The Eye Of The Beholder ,” you’ve been a hiring manager long enough to know the same could be said of many people, regardless of age. One of the advantages of campus recruiting is that you can target your audience when you use university’s niche job board.

Company 52

Company Diversity Career Quality 52

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance.

Press Release 145

Press Release Discount Content Directory 145

In the CEO Afterlife

JUNE 8, 2016

We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.” That was the year Nabob went on the offensive and brazenly tried its hand at comparative advertising. This means (packaging) war. That number increased to 40%.

Brand 100

Brand Brand Management Advertising Management 100