Women on Business
JANUARY 17, 2011
CEO, CMO, COO, CIO, CFO, etc.), found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9%
Women on Business
JANUARY 8, 2011
She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Develop Your Own Advisory Board Post by Jane K. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
MARCH 6, 2013
Once upon a time, marketers would often quote the old saw attributed to merchant-magnate John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But CMOs are now exploiting real-time data and insight into advertising performance, and driving measurable business growth.
Harvard Business Review
NOVEMBER 25, 2013
In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1. CMOs need to start building this relationship by having a clear understanding of what CFOs expect. Why is this so challenging?
Harvard Business Review
MAY 4, 2012
By helping to fill this analytical void, CFOs can make it more likely that the market will develop expectations that are grounded in reality. Flexibility in Communications: Providing guidance also gives CFOs more leeway to discuss their company's outlook between earnings announcements.
Harvard Business Review
JULY 17, 2014
Consider how USAA – the nation’s 6 th largest consumer P&C insurer – has reinvented how marketing, finance and data analytics work together, starting with a first-ever partnership between the CMO, CFO and Chief Data Analytics officer. Advertising Finance Marketing' It’s completely reframed the conversation.”
Harvard Business Review
JANUARY 28, 2015
Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics. When the marketing/operations team walked through each of the stages of this particular journey, they quickly developed a greater appreciation for the entire process.
Expert insights. Personalized for you.
113 
Let's personalize your content