Advertising CFO Development Marketing 
Women on Business
JANUARY 17, 2011
CEO, CMO, COO, CIO, CFO, etc.), found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9%
Women on Business
JANUARY 8, 2011
She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Develop Your Own Advisory Board Post by Jane K. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â
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Women on Business
JANUARY 25, 2011
I have learned over the years to make meetings meaningful and productive, but it has become a developed skill over time. For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. Almost everyone has suffered through too many meetings that take up too much time and accomplish too little.
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.
Harvard Business Review
MARCH 6, 2013
CMOs and CFOs don't always see eye-to-eye. An article published in CFO.com indicates that in one study, more CMOs report sharing marketing information with their CFOs than CFOs reported receiving. However, in the best run companies, the relationship between CMOs and CFOs has changed radically and for the better.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.
Harvard Business Review
MAY 4, 2012
Investors reward companies (such as Apple and Kimberly-Clark ) whose current performance or guidance for the future exceeds market expectations, and they punish companies (as they did Starbucks and Procter & Gamble ) whose performance or guidance fails to meet expectations.
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