Advice CFO Finance Marketing 
In the CEO Afterlife
SEPTEMBER 6, 2011
The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. Marketing is important.
LDRLB
SEPTEMBER 28, 2011
The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate.
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N2Growth Blog
AUGUST 22, 2010
My advice to CEOs, regardless of whether you’re running a start-up or a Fortune 500 company, is to go see things for yourself. If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat.
Harvard Business Review
JULY 29, 2014
In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.
Harvard Business Review
OCTOBER 3, 2018
About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.
Harvard Business Review
AUGUST 5, 2016
Under this financing structure, the company contracts to buy kilowatts, not the turbines and panels. They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. This allowed the company to claim carbon-neutral status for Texas-made products, a nice and strategic marketing win.
Marshall Goldsmith
DECEMBER 6, 2010
A CEO asked me to coach his potential successor, the CFO. It didn't take long before I just felt that the CEO just didn't like the CFO. I brought it to his attention: "I just don't think you like the CFO." However, the CEO now concluded that the CFO lacked the "adequate marketing skills." the CEO told me. "Are
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