Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

JUNE 24, 2013

While marketers strategize heavily around how to help consumers decide what to buy, how much time do they spend thinking about how they will pay? This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. Below is an edited version of our conversation.

CFO 8

CFO Loyalty Technology Definition 8

N2Growth Blog

AUGUST 22, 2010

My advice to CEOs, regardless of whether you’re running a start-up or a Fortune 500 company, is to go see things for yourself. If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat.

Blog 401

Blog Gordon CEO Consultative 401

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Marshall Goldsmith

DECEMBER 6, 2010

A CEO asked me to coach his potential successor, the CFO. It didn't take long before I just felt that the CEO just didn't like the CFO. I brought it to his attention: "I just don't think you like the CFO." However, the CEO now concluded that the CFO lacked the "adequate marketing skills." the CEO told me. "His

CEO 118

CEO CFO Skills Open-book 118

Harvard Business Review

MARCH 9, 2017

” Most working parents look to their networks of mentors, coworkers, and professional contacts for advice on balancing the competing demands of work and home. What I’ve heard back is unexpected, empowering advice that addresses some of the greatest working-parent problems head-on, and is universally relevant, too.

Stress 15

Stress Long-term Short-term Contingency Plans 15

Harvard Business Review

AUGUST 5, 2016

They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. This allowed the company to claim carbon-neutral status for Texas-made products, a nice and strategic marketing win. Seek advice on the accounting. Get early buy-in.

Energy 8

Energy Industry Finance CFO 8

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

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Influence Blog Politics Learning-by-Doing 275

Harvard Business Review

JANUARY 19, 2018

Consider Staples, the office-supplies retailer, which had tumbled from being the market leader to being a third of the new leader’s size by 1992. Stemberg turned to Basil Anderson, who had tackled similar challenges as CFO of Campbell Soup and Scott Paper. Like Wilson, Anderson was able to lead the senior team.

Strategy 8

Strategy Chief Financial Officer Short-term Chief Information Officer 8

Harvard Business Review

OCTOBER 24, 2011

The best professional managers — doing all the right things and following all the best advice — lead their companies all the way to the top of their markets in that pursuit. only to fall straight off the edge of a cliff after getting there. Which is exactly what had happened to Apple.

Innovation 15

Innovation Christensen CFO Productivity 15

Harvard Business Review

SEPTEMBER 25, 2013

One of my students had a great piece of advice for her classmates. For example, a sector manager for an internet commerce organization decided to stretch her skills by forming and leading a community of marketing experts from different organizations. When the program ends, don’t let the day job reabsorb the learning time.

Porter 10

Porter Delegation Learning-by-Doing Project 10

Harvard Business Review

DECEMBER 11, 2018

If you or I were the CFO of a manufacturing company, and we were in a board meeting, and the board asked, “What is your manufacture and capacity utilization?” And then you think about how new entrants come into the market. Alex, that’s such good advice. Think about that, Angelia. Angelia Herrin, HBR.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

JUNE 16, 2015

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.” Insight Center. The Future of Operations.

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

JANUARY 16, 2015

In order to reduce a Top Dog’s risk profile, think about the individuals to whom they turn for advice and validation. CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. They care about pleasing boards and shareholders.

P&L 8

P&L Due Diligence CIO COO 8

Harvard Business Review

OCTOBER 31, 2011

Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." It's a good time for us and potentially a great market," he told Aubrey. Back at the office, Stan stopped by to see his CFO, Carl Amirault. The market is large, and the competition is weak.

Case Study 10

Case Study Marketing Real Estate Retail 10

Harvard Business Review

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice.

Engineering 8

Engineering Company White Paper Cooper 8

Harvard Business Review

JANUARY 7, 2011

Air Products, Nokia, and Shell, among others, followed this advice and created top-level process owners. The wishes of a functional head such as CFO, CMO, or company President won out over a Process Owner of Order-to-Cash. How many times have you heard "I'm a finance person" or "I'm a marketer"?)

Process 15

Process Champy Competitive Advantage Hammer 15

Harvard Business Review

AUGUST 19, 2014

We can’t explain them with philanthropy or reduce them to marketing sound bites.”. Camilla asked, referring to Natural Foods’ CFO. “He And Camilla had some good advice about ways we could stay active with less risk.”. Harold knew she had a point, but he wasn’t fully convinced. Harold shook his head. What does Nick say?”

Case Study 9

Case Study Politics Committee Letter 9