Advice CFO Innovation Marketing 
The Horizons Tracker
FEBRUARY 8, 2024
Innovation involves trying out new things, making improvements, and seeing what works in the market. This can make it tough for company leaders to push for innovation. The study found that if that was the case, firms seem to be “more” innovative than normal. This takes time and patience.
N2Growth Blog
AUGUST 22, 2010
My advice to CEOs, regardless of whether you’re running a start-up or a Fortune 500 company, is to go see things for yourself. If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. I Think Not.
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Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.
Harvard Business Review
JUNE 24, 2013
While marketers strategize heavily around how to help consumers decide what to buy, how much time do they spend thinking about how they will pay? This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. Help us understand the two sides of Square.
Harvard Business Review
OCTOBER 24, 2011
That book is The Innovator's Dilemma by HBS Professor Clay Christensen. But what's most interesting to me isn't that The Innovator's Dilemma was on that list. Anyone familiar with Professor Christensen's work will quickly recognize the same causal mechanism at the heart of the Innovator's Dilemma: the pursuit of profit.
Harvard Business Review
JUNE 16, 2015
And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.” Insight Center. The Future of Operations.
Harvard Business Review
AUGUST 1, 2017
In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and cultural change. They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms.
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