In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Harvard Business Review

FEBRUARY 10, 2016

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. Mistake #2: The content overdoes personalization.

B2B 8

B2B Content Marketing Consensus 8

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Optum’s deliberate strategy has caught the industry’s attention, but to date has avoided direct retaliatory actions by incumbent healthcare providers. Digital represents a significant opportunity for many B2B companies, but also risk.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). If the answers are inconsistent, or don''t reflect leadership''s intended positioning strategy, that can indicate one of two issues. Communication Marketing Strategy'

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

MAY 4, 2016

At Axion, I created—from scratch—the commercial infrastructure and sales strategies that led to a 23X growth in customers and a greater than 90% YOY retention rate. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M 5M to $10M.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. Marketing strategies. Data-driven processes cannot replace human creativity and judgment, but they can be a rich complement. Future Transformation.

Media 8

Media Advertising Audience Technology 8