Eric Jacobson

JANUARY 30, 2021

Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Eric Jacobson

MARCH 18, 2013

These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.

B2B 54

B2B B2C Technology CRM 54

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Reputation 70

Reputation B2C B2B Customer Loyalty 70

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. FREE COPY of a StrategyDriven Expert Contributor book †.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

JULY 31, 2014

They used content marketing for thought leadership, in the true meaning of the term. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible.

Content 9

Content Marketing B2C Early Adopters 9

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409

Blog Ryan B2C Brand 409

Eric Jacobson

JANUARY 20, 2014

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 75

B2C How To Media Survey 75

Eric Jacobson

OCTOBER 29, 2015

If you are a salesperson or sell a product or service, make, The Art of Social Selling , the next book you read. If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50

B2C Survey eBook Media 50

Harvard Business Review

DECEMBER 13, 2017

Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). When considering a PM role that may work closely with the founding leadership team, be sure to find out their expectations of the PM function and decide whether this is the right fit with your interests.

Productivity 8

Productivity Products Core Competence Management 8