In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
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Strategy Driven
NOVEMBER 27, 2020
Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. Loyal buyers are likely to give positive reviews about your brand and products and motivate more visitors to place their orders. Enhance Your Email Marketing Strategy. Make Return Policies Easy.
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. For as long as I can remember, the person bonded to the CEO’s hip was the CFO.
Strategy Driven
APRIL 23, 2019
To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. You will also need to get a surety bond which means your customers are financially protected when buying from you, should you fail to meet your obligations.
Harvard Business Review
OCTOBER 20, 2015
But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories. A majority of guests have a more favorable opinion of Coca-Cola after they visit the brand home and 94 percent say they would recommend the experience to a friend.
Harvard Business Review
JUNE 20, 2014
In yet another example, Caesars took the step of centralizing marketing and sales budgets, as well as decision rights, under the CMO. Make the CMO the “bonding agent” that connects the organization. It is critical for the CEO to be a part of the creation of our marketing strategies and not just be a recipient of them,” says Shaukat. “He
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