Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Management scholars Jay Conger and Rabindra Kanungo introduced a framework for charismatic leadership, which I use to reflect on the case studies of Alexander the Great and General Charles de Gaulle. His vision was—.

Charisma 144

Charisma Bond Leadership Brand 144

Strategy Driven

OCTOBER 26, 2011

The Benevolent Dictator : Empower Your Employees, Build Your Business, and Outwit the Competition by Michael Feuer and Dustin Klein What does it require to take a concept rapidly and effectively from mind to market? In today’s dog-eat-dog environment, a person’s word isn’t always his or her bond. Do what you say you will, period.

Bottom-up 50

Bottom-up Sharpe Follow-up Retail 50

Harvard Business Review

NOVEMBER 23, 2011

They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Most marketing aims to make consumers aware of a solution or an aspiration they had not considered. But increasingly marketers are seeking to help consumers who are already in a market solve a problem.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

APRIL 16, 2013

Startups can tap the venture capital market. Corporations can go to the general capital markets by issuing stocks or bonds. But let''s say you are a general manager or director/VP level of a business unit or brand within a corporation. Innovation capital markets would fund specific innovations vs. entire corporations.

Company 9

Company Budgeting Entrepreneur Innovation 9

Harvard Business Review

MAY 15, 2018

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. However, the successful functioning of a brand system also depends on the careful management of space and time. Ilka & Franz/Getty Images. But that kind of brand is a layer of communications.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

AUGUST 15, 2011

Everyone needs down-time to renew, reenergize, and re-bond with family. But if leaders take off and leave the work for others to do, resentments build up, no matter how much a particular manager thinks he or she has left clear instructions. Is there a connection between vacations and creativity, vacations and health? I think so.

Contingency Plans 16

Contingency Plans Sharpe Bond Planning 16

Harvard Business Review

AUGUST 31, 2015

A seasoned CFO with a sharp mind and an abrasive style, Arthur had lost his job over a disagreement with his company’s new CEO. “I hadn’t realized how much I cared, how much work mattered to me, until then,” he explained, sharing a feeling I have heard many a manager describe. I (Over) Work Therefore I Am.

Long-term 8

Long-term Loyalty Uncertainty Banking 8