Bottom-up Bureaucracy Marketing Operations 
In the CEO Afterlife
MAY 30, 2012
Sales went up and the company went into the black. The fact that giant companies don’t operate this way opens the door for the smaller competitor. Businesses who live by these 5 bargains are the ones who enjoy success – both in the journey and the bottom-line destination. Creativity. But, beware.
Lead Change Blog
JANUARY 12, 2015
Then there are the business developers forever in pursuit of new products and new markets. I listened to an IT manager explaining on a speakerphone to a colleague he served in the marketing function why it was going to take two days to get a requested report. They don’t forget a birthday or a chance to surprise a prospect.
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Harvard Business Review
APRIL 25, 2011
Nokia's inability to field a credible response to the launch of the iPhone in 2007 and Google's Android operating system in 2008 has precipitated a freefall in its share price. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%.
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.
Harvard Business Review
FEBRUARY 11, 2016
By now we’re all familiar with examples of small and lean digital companies popping up out of nowhere and outcompeting larger, established companies. Insurgent startups, such as Instagram and Snapchat, manage to operate with far fewer resources than legacy companies in the same industry in the “pre-digital” era.
Harvard Business Review
APRIL 1, 2013
SAP's senior management asked Ferose to shore up employee morale at SAP Labs India, where the attrition rate had reached a painful 19% in 2009. This belief led Ferose to overhaul SAP Labs India's hierarchical, 'top-heavy' corporate culture, allowing bottom-up creativity and innovation to blossom.
Harvard Business Review
MARCH 18, 2013
When a whale dies, the 30-100 ton body — or "whale fall" — slowly, silently sinks to the ocean bottom where it becomes the wellspring of a complex new microcosm of seabed flora and fauna that can thrive for well over half a century. In India in the late 1970s there was a similar story.
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