N2Growth Blog
JULY 8, 2022
The next generation of CPG leadership must anticipate connecting better with consumers, investing in the right technologies and business models, and using culture to spark innovation and growth. Future CEOs must build authentic relationships with stakeholders and create value for the business and society. Agility is key.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, incorporating creativity into business decisions is a complex task.
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Strategy Driven
AUGUST 11, 2020
First of all, see what brands appear to be most popular with consumers and ask yourself why that is. Looking at other successful brands and how they operate is a good way to plan your business model. Always keep yourself updated on consumer’s demands and trends in the marketplace to keep your brand relevant.
Harvard Business Review
AUGUST 20, 2012
More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Knit Your Network Together.
Harvard Business Review
FEBRUARY 28, 2018
After working with HR to narrow down the list of candidates, she had two finalists, both internal: Molly Ashworth, a brand manager on her team in the cleaning division, and Ed Yu, a rising star from BBI’s beauty division. Aliyah liked Molly and respected her work.
Harvard Business Review
MAY 10, 2013
Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. The same thing is happening in marketing organizations. Big Data" is the latest buzzword in our industry. Pull lever X, out will pop Y as a result. Surprise changes behavior.
Harvard Business Review
MARCH 10, 2011
As more is communicated, more emotions shared, more passions pursued in this much more vivid medium, we're likely to see stronger bonds between brands, consumers, networks and causes. So business is welcoming this, right? In fact their business model relies on its reputation engine.
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