Brand Management Development Finance Innovation 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Harvard Business Review
AUGUST 23, 2018
That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. One major Asian electronics company built a design lab to develop new hardware product ideas.
Strategy Driven
AUGUST 19, 2011
It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish.
N2Growth Blog
JUNE 11, 2010
Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. link] Robbie Vitrano Hey Mike, thanks for including NakedPizza in the validation.
Harvard Business Review
DECEMBER 16, 2010
These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.
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