Brand Management Industry Operations Technology 
N2Growth Blog
JULY 8, 2022
The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. How common is it for CPGs to hire for key positions outside the industry?
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
MARCH 29, 2012
billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.
Harvard Business Review
AUGUST 20, 2012
Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Business model innovation — often enabled by new technology platforms — isn't new. Embrace Industry Disruption. Knit Your Network Together.
Harvard Business Review
NOVEMBER 25, 2013
The company quickly adjusted its operational definition of “loyalty” to explicitly embrace and reward its “digital evangelicals” — customers who had enough of a virtual presence to be influencers. For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.
Harvard Business Review
MARCH 10, 2011
The big new thing in social technology is the ability to do something really old: talk to people face-to-face in real time. As more is communicated, more emotions shared, more passions pursued in this much more vivid medium, we're likely to see stronger bonds between brands, consumers, networks and causes. Avoid anonymity.
Harvard Business Review
FEBRUARY 16, 2011
And there were turnaround stars like Ford's Alan Mulally and industry superstars such as Amazon.com's Jeff Bezos. Our bet is based on the fact that many companies in many industries are facing pivotal moments that absolutely demand a 2-in-1 mindset. Yes, there were wunderkind founder-CEOs like Facebook's Mark Zuckerberg.
Expert insights. Personalized for you.
352 
Let's personalize your content