Harvard Business Review

SEPTEMBER 17, 2013

Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. She made a simple commitment: each week, she’d ask a person from a different office or department to lunch. Introverts can also use subtle cues to establish their personal brand.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

OCTOBER 10, 2014

Cancel further funding for the project in favor of developing an updated version of an existing company product? Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them.

Cialdini 14

Cialdini Resistance Innovation Media 14

Harvard Business Review

OCTOBER 5, 2011

So make it part of your client development plan to spend a significant amount of time getting to know them upfront. To develop long-term relationships, budget much more face time in the first six months or year of your contract. Build connections through personal sharing.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

FEBRUARY 3, 2015

Couples in committed, long-term relationships often see each other every day, but rarely plan or set resolutions together. We wrote out our specific goals for the year and the habits we hoped to develop. What habits do you hope to develop together? For many of us, our closest and most trusted companion is a spouse. Make it fun.

Goal 8

Goal Cialdini Planning Participative 8

Harvard Business Review

JUNE 1, 2017

We never want to lose our composure, so we develop strategies for keeping a professional face on. Robert Cialdini identified six principles of persuasion that can be used in any setting. They need to let their teams know their priorities, motivate behavior, and inspire commitment — all from a distance.

Management 8

Management Cialdini Motivation Team 8

Harvard Business Review

MAY 16, 2013

These days, we all have thousands of Facebook friends or LinkedIn connections; it''s just not realistic to keep up with everyone''s latest developments. It wasn''t their fault, however. But the fact that they weren''t aware of my new business meant I was losing out on referrals and potential clients. Find a wingman.

Cialdini 8

Cialdini White Paper How To Self-aware 8

Harvard Business Review

MARCH 14, 2016

Commit to being better at candor and feedback and share a plan to get there. Tell your team about your commitment and ask for their help. By doing starting with yourself, you’ll be modeling good behavior and demonstrating your commitment to the shift in culture. Ask for feedback and really listen to what you hear.

Organization 8

Organization How To Cialdini Schein 8