Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead.

CRM 12

CRM Project Succession CIO 12

Harvard Business Review

MAY 22, 2013

This may seem like a silly question, the answer being of course, the sales & marketing team. So the question becomes: in order to keep the advocate pipeline filled, should you incent customers with rewards, discounts, even payments of some sort? If you want to develop a customer as a reference, know everything you can about them.

PR 8

PR CIO Reference How To 8

Harvard Business Review

JUNE 25, 2015

We believe that CEOs need a partner for innovation inside their companies, someone who will create and defend processes, incentives, and metrics that encourage radical ideas and find new areas for growth. You have the charm, charisma, enthusiasm, hard work, and marketing mind to encourage and drive your teams to think anything is possible.

Entrepreneur 8

Entrepreneur CTO Business Model CEO 8

Harvard Business Review

JANUARY 14, 2015

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it. More money won’t cut it.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

JANUARY 28, 2015

Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JANUARY 28, 2016

According to the Global Impact Investing Network, the market for impact capital, currently sized at $60 billion, could grow over the next decade to $2 trillion, or 1% of global invested assets. Investors might have a geographic focus: they may care more about developed or developing economies, or a particular country or community.

Class 8

Class Microfinance Supply Chain Education 8