Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

MAY 23, 2012

As Gentry Lee, chief systems engineer at NASA's Jet Propulsion Laboratory, describes it: "Risk mitigation is painful; not a natural event for humans to perform.". How Competitive Intelligence Rules Encourage Cheating. But limiting the downside does not mean inhibiting risk-taking. MORE ON MANAGING RISKY BEHAVIORS.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

SEPTEMBER 18, 2013

For instance, Google’s original aspiration was to build the best search engine ever; arguably the organization achieved that. Examples include the rise of alternative energy sources, rapidly-developing markets like Brazil and China, and increasing mobile connectivity.

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8

Harvard Business Review

APRIL 2, 2012

They are the fuel in the engine of the networked world. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Rapid Innovation/Move-to-Market Cycles. Wrong: collaboration with customers speeds your move to market.

Team 13

Team Self-aware Media Download 13

Harvard Business Review

JUNE 21, 2013

This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned. Soon, however, it became clear how valuable such data would be to their colleagues in product marketing, and in turn to customer service and technical support. Mainly because of the level of data sharing involved.

White Paper 8

White Paper Policies Risk Management Competitive Intelligence 8

Harvard Business Review

FEBRUARY 24, 2014

The perspectives and intuitive customer insights that come from having diverse employees — particularly employees who share cultural connections with customers — is real competitive intelligence. economy that American companies compete successfully in foreign markets. And it’s essential to the U.S. in the fourth quarter of 2013.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8