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How Competitive Intelligence Rules Encourage Cheating

Harvard Business Review

Yet when it comes to lower-level employees responsible for gathering competitive intelligence, those same lawyers impose Draconian rules that prevent employees from speaking with a competitor directly, or even engaging a third party to speak with a competitor on their behalf.

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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

In my work in competitive intelligence I have met many managers and executives who made major decisions involving billions of dollars of commitments with only scant attention to the likely reaction of competitors, the effect of potential disruptors, new approaches offered by startups and the impact of long-term industry trends.

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Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The most interesting aspect of the Apple-Samsung patent battle is that the actual technology war is not between Apple and Samsung. So why has Apple not sued Google? billion requested).

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You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

Business intelligence is projected to grow to a nearly $26.9 billion industry by 2021, but its solutions are only as good as the data behind it. They’re free, globally recognizable, high-quality data points that enable you to efficiently gather information on a business’s industry, online activities, and functionality.

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Get More from Your Event Spending

Harvard Business Review

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” No technology can help managers who are unable or unwilling to set goals.

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business Review

Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul office manager of Zantech, a technology security firm with headquarters in Amsterdam. In an industry expected to generate $170 billion in revenue by 2020, she knew she’d have many opportunities.

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How to Actually Put Your Marketing Data to Use

Harvard Business Review

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.