Strategy Driven

JUNE 19, 2023

One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Additionally, consider their expertise in the specific digital marketing channels you want to leverage, such as search engine optimization (SEO), social media advertising, or pay-per-click (PPC) campaigns.

Tactics 99

Tactics CRM Strategy Succession 99

Lead on Purpose

MAY 15, 2010

My #1 takeaway from the conference was this: the more you give to others and look out for their best interests, the more you’ll get back in return. This half-day event included three speakers: Mitch Joel , author of Six Pixels of Separation and Julien Smith and Chris Brogan , co-authors of Trust Agents.

Media 180

Media CRM Ethics Taylorism 180

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

AUGUST 15, 2014

If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. The Impact of the Internet on Reading Behaviour,” a paper reporting the results of research at the 27 th Bled e-Conference). This is a caricature, but not by much. According to U.S.

Media 10

Media ROI McKinsey Survey 10

Harvard Business Review

MARCH 31, 2015

Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JUNE 3, 2016

We know that when IT projects fail, it is usually not because the technology didn’t work (although this can sometimes be the case), but because the changes required at an organizational and employee level weren’t managed effectively. They often have to be made before the new digital system is introduced. In a major U.K.

Tools 8

Tools Supply Chain CRM Technology 8

Harvard Business Review

JANUARY 26, 2017

companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. Sales is, by far, the most expensive part of strategy execution for most firms.

Execution 8

Execution Cost Telecommunications CRM 8