Remove Cost Center Remove Development Remove Marketing Remove Strategy
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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

In this excerpt from their new book, Strategy That Works , Paul Leinwand and Cesare Mainardi explain why distinctive capabilities are vital to success, and address a fundamental question that many companies overlook: How to bring these capabilities to scale, so that every part of the enterprise can call on them.

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Brand 8
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How to Compete When IT Is Abundant

Harvard Business Review

Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email. Kimberly Clark utilizes Salesforce''s Chatter to connect to its customers for development of products. IT management Information & technology Strategy'

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9
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Charlie Ackerman on Winning A World in Flux

HR Digest

Bosch firmly believes that research is not an end in itself – a never-ending race to develop new technologies – but rather something that makes a tangible contribution to improving the quality of people’s lives. Our BRGs are voluntary and are typically developed by associates who want to drive and influence our workplace culture.

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People Are Not Cogs

Harvard Business Review

They outperform their industry because they've figured out how to enable the key asset of the new economy: scalably leverage many people's contributions, including the app developers eager to piggyback on the industry's most attractive devices. Yet most organizations still operate much as they did in the industrial age.

Hamel 15