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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Talking about the standout features, SEO is budget-friendly and guarantees long-term marketing success.

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Developing Future Leaders – It’s Imperative Not to Wait!

Great Leadership By Dan

Guest post by Great Leadership regular contributor Beth Armknecht Miller: Why is it important to develop future leaders within your company? In his book, Built to Last , Jim Collins describes the very successful succession planning process that GE’s CEO, Reginald Jones, took to find a new CEO. Start Now.

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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

By far the best synthesis and summary of the digital keys to the campaign's success is Engage DC's Inside the Cave. I've seldom read a briefing so artfully — and accessibly — capturing the critical success factors that turn innovative tools into successful outcomes.

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Put Your Customers on Stage

Harvard Business Review

Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage. Without exception, these companies want to be seen as innovative and customer-centric in equal measure.

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A Tool for Balancing Your Company’s Digital Investments

Harvard Business Review

So while strategic investments should be evaluated on how they could be used to achieve strategic objectives and meet key business drivers (and then their success in doing so), support investments should be assessed on their ability to produce demonstrable reductions in costs. Development approaches. Implementation criteria.

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The 2010 Execution Round-Up: Six Companies That Couldn't 'Get It.

Strategy Driven

Execution Gap Maker #2: Nokia Nokia’s share of the worldwide market for mobile phones continued to slip in 2010. Why was this once-dominant player unable to execute and maintain its market position? It developed the NOOK and has devoted significant space in its retail stores to display and promote it, and it has a broad online library.

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My 12 “Must Read” Best Leadership Books for 2014

The Empowered Buisness

While there are many classic leadership books that are still relevant today – like Good to Great and 7 Habits of Highly Effective People – and a flooded market of other business books , I wanted to share …. Synchronicity is an inspirational guide to developing the most essential leadership capacity: how we can collectively shape our future.

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