CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 2) Product Leader – Best Product or Service. How are you operationalizing it?

Customer Intimacy 74

Customer Intimacy Wiersema Strategic Planning Commitment 74

Lead Change Blog

APRIL 26, 2011

What is your organization’s claim to fame—operational excellence, customer intimacy or product leadership? If your focus is customer intimacy, do the employees who personally excel at operational excellence and product leadership feel engaged or disenfranchised in your workplace?

Customer Intimacy 281

Customer Intimacy Operations Productivity Products 281

Next Level Blog

FEBRUARY 1, 2022

The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. And once you picked one, the work of leadership was to align the culture with the chosen path.

Company 246

Company Customer Intimacy Schein Long-term 246

Six Disciplines

DECEMBER 13, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Effective Communication. Timely Decision-Making.

Customer Intimacy 133

Customer Intimacy Hammer Competitive Advantage Organization 133

Six Disciplines

MAY 17, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Effective Communication. Timely Decision-Making.

Customer Intimacy 116

Customer Intimacy Hammer Competitive Advantage Organization 116

Harvard Business Review

JUNE 17, 2015

Now, every company of any scale and in any sector wants to be closer to its customers, to understand them more deeply, and to tailor their products and services to serve them more precisely. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

AUGUST 8, 2011

IBM began as a computing and tabulation company, selling an array of products, including meat slicers, scales, employee time-keeping systems, and other goods. Launched in August 1981, the IBM PC was an extraordinary triumph — in the first full year of production, the company's microcomputing revenues topped $500 million.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15